I often get asked about SEO pricing and website marketing it always seems to be with apprehension and quite understandably. Many clients don’t know what they are actually paying for or what is done to help them. Here, I hope to shed some light on that and the following graphic from AYTM provides information from surveys done across the world on SEO pricing. Don’t worry if it’s all gobbledy-gook, read on and I’ll summarise it all.
Infographic by SEOmoz & AYTM Market Research
Now, what does all this mean?
First, let’s look at who was involved in this survey. Over 600 responses fuelled this information, not comprehensive but enough to show the trends in SEO pricing. Where the UK is concerned there were fewer statistics but trends here tend to follow that in the USA.
Countries included in this data:
- USA with 287 responses
- United Kingdom with 76 responses
- Canada with 34 responses
- Australia/New Zealand with 28 responses
- Europe with 34 responses
- India with 31 responses
The main points revealed about SEO pricing
- Hourly SEO rates vary from country to country with £45 to £125 per hour being most common
The highest rates are in Australia/New Zealand followed closely by the USA and Canada. The lowest rates being in India. So I guess the UK is somewhere in the middle in terms of the rates for SEO.
- By-Project Pricing is the most popular at around £650 to £4500 per project
Just over 70% of agencies offer project-based pricing which is the most popular option for clients. Around half of the respondents worked in price ranges such as £650 – £950, £950 – £1500, £1500 – £3200 and £3200 – £4800. These prices are based on the size of the project and the number of hours required to complete it.
- Monthly Retainer SEO Pricing varies
Ongoing monthly fees for seo varied quite widely with the most common being £160 – £320 per month and £1,600 – £3200 per month.
- Hands-on Help still very popular
Nearly 90% of respondents said that they provide ‘hands-on’ help when it comes to making seo changes to sites and link building. Very helpful for clients who really don’t want to manage that side of SEO.
- More offering a broader range of services
Agencies that just focus on SEO are now being replaced by agencies that offer a wider range of services including seo but also social media, content, conversion, analytics and local search.
- Web Design/Development Agencies that do SEO
This is the most popular type of agency here in the UK. Website designers or developers that also offer seo services were better represented than just SEO focused agencies.
- Agencies focus on helping smaller businesses
Regardless of the impression that SEO agencies are really only for big business, over 40% of agencies help small businesses with SEO. Businesses like restaurants, b&bs, retail shops and the like.
- Agencies offer ongoing monthly seo and hourly rate services
Although project based pricing is the most popular with small businesses for seo, most agencies offer ongoing monthly retainers and hourly rates as well. Important for keeping projects performing at their best.
So there you have it! Not a definitive answer to SEO pricing but at least you can see what is being charged in the UK on average. Let us know what you think of this and make your comments below.